Bachelor of Business Administration: Marketing

Marketing is all about creatively connecting to customers in both profit and non-profit settings. The undergraduate marketing degree emphasizes tools and concepts which are used to gain insight and understanding of customer needs and markets. Graduates will also learn how to use their marketing knowledge to design and deliver unique products, services and ideas which directly respond to the unique needs of an identified customer market. This undergraduate degree prepares you for career interests across virtually all industry sectors, government agencies and small business/entrepreneurial interests. In addition to the marketing courses, students will gain knowledge of other business disciplines including information systems, accounting, economics, finance, business law, and management.