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General Business Major

Bachelor of Business Administration (BBA)

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Explore the BBA in General Business at NMSU Online

The mission of NMSU’s Management Department is to prepare graduates with business administration degrees for a broad spectrum of career opportunities with employers and businesses in New Mexico, nationally and globally.  Equipped with a degree in business administration, NMSU graduates are ready to work in agriculture, manufacturing, government, transportation, public utilities, merchandising, healthcare, environmental and communications organizations and many other fields.

NMSU’s Bachelor of Business Administration program offers general business majors with the opportunity to develop in-demand skills in applying human, physical and economic resources to achieve organizational objectives.

Business Knowledge

You will graduate with fundamental knowledge of the functional areas of business including Identifying and applying theoretical frameworks to analyze individual, interpersonal, group and organization-level behaviors to improve organizational performance and effectiveness. Business majors also are prepared to:

  • Identify and describe the major laws affecting diversity management and apply these laws in organizational situations.
  • Generate and assess available corporate- and business-level strategic options under conditions of imperfect knowledge, and formulate an appropriate recommended strategy.
  • Identify key problems and suggest actions to resolve these problems in the production and delivery of goods and services.
  • Describe and apply at least two approaches to evaluating the ethical aspects of managerial situations.
  • Identify a problem-solving framework and apply the model to think critically when analyzing organizational problems and designing solutions and strategies to address such problems.

Top Faculty

Faculty members typically hold terminal degrees in management and have expertise in different areas of management, including human resources, organizational behavior, operations management, supply chain management and strategy. 

Scholarships and Financial Aid

NMSU helps to keep your tuition costs affordable. But if you need financial help, NMSU is ready to work with you to determine the best ways to finance your education to earn your Bachelor of Business Administration degree.

Financial assistance includes loans, grants, and scholarship opportunities. To apply, use NMSU’s convenient Scholar Dollar$ one-stop scholarship application, which serves all students in the NMSU system.

NMSU Online students are also eligible for loans and grants. The first step in applying for financial aid is to complete a Free Application for Federal Student Aid (FAFSA). Learn more about financial aid opportunities at NMSU.

Contact Financial Aid

Phone: 1-888-729-6678


Degree type: Bachelor of Business Administration (BBA)

Major: General Business

Concentrations: Entrepreneurship, Human Resource Management, Project and Supply Chain Management, Small Business Management and Entrepreneurship 

Minor options: Minors are available in Accounting, Advertising, Banking, Banking & Financial Planning, Business Administration, Business Law, Economics, Enterprise Systems, Entrepreneurship & Innovation, Finance, Information Systems, International Business, Management, Marketing, Professional Selling, Risk Management / Insurance, Sport Marketing, Sustainability.


College: Business

Department: Management

Delivery formats: 100% online or on campus

Program length: Full-time: 4-6 years. Part-time: Varies, depending on number of credits per semester completed by the student

Accredited by: AACSB International

Cost per credit hour:  $395.40*†

Active military cost per credit hour: $250.00*†

*For NMSU Online programs and courses, the per credit hour cost is listed above. Special tuition agreements (Western Undergraduate Exchange, Descubre, etc.) are not applicable to NMSU Online programs. Course fees still apply and are charged separately. Textbooks, uniforms, equipment, etc., are additional program costs. Additional per credit costs might be charged by the program, department or college.

†For on-campus students, find tuition and fees here.

Program Highlights

The College of Business aims to transform student lives by providing highly respected programs, instruction and scholarly activities to prepare future  graduates with degrees in business to drive the economic, social, educational and community development in New Mexico’s diverse communities and in the business sector worldwide.

To earn your BBA degree with a General Business major, you will complete all University degree requirements, which include General Education requirements; Viewing a Wider World requirements; and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above.


BBA Delivery Formats

Students interested in General Business, Information Systems or Marketing majors can complete a fully online business degree. In the BBA program, the upper-division (junior and senior level) courses are offered online from the Las Cruces campus and are taught by the same instructors as on-campus BBA courses. The lower-division courses (freshman and sophomore level) are available online either from the Las Cruces campus or the NMSU community colleges. Learn more about the NMSU BBA General Business major online.


Business majors have the option to complete an internship and earn credit for it. The internship course integrates academic work with the application of the principles of management. A minimum of 12 work weeks is required to obtain course credit.

Research Projects

Business administration degree students can complete independent study courses with faculty experts in various areas of the business field to deepen their knowledge in a specific management-related topic.


NMSU business administration degree programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier accrediting agency and service organization for business schools worldwide. AACSB International accreditation represents the highest standard of achievement for business schools worldwide. 

Quick Fact

Employment in business and financial operations is projected to grow 5 percent through 2029, faster than the average for all occupations, adding about 476,200 new jobs. 

U.S. Bureau of Labor Statistics

What can you do with a BBA in General Business from NMSU Online?

In these challenging times, business professionals will need excellent skillsets to effectively lead and manage in all types of enterprises. NMSU’s College of Business is ready to fully prepare you for a strong career path by promoting discovery, encouraging innovation and inspiring creative achievement.

Careers with a BBA Degree

NMSU business majors are prepared for positions in companies and corporations, government agencies and the nonprofit sector. Here’s a selection of career opportunities for jobs with business degrees. Learn more about careers for graduates with general business administration degrees:

  • Benefits Administrator
  • Business Development Director
  • Business Owner
  • Change Management Specialist
  • Communications Director
  • Distribution Director
  • EEO Specialist
  • Employee Performance Specialist
  • Employment Recruiter
  • Expatriate Administration Supervisor
  • Health & Safety Supervisor
  • Human Resources Director
  • Operations Manager
  • Operations Supervisor
  • Organizational Development Specialist
  • Project Administrator
  • Project Manager
  • Quality Control Manager

Potential Employers

Recognized for receiving a premier business administration degrees at NMSU, graduates are hired by a wide range of employers in New Mexico and beyond, including the following:

  • ADP
  • Exxon
  • Hilton
  • Hyatt Regency
  • IBM
  • Intel Corp.
  • IPC
  • Joseph’s Lite Cookies
  • Metro, Inc.
  • New England Financial
  • Philips Consumer Electronics
  • Sandia National Labs
  • S. Air Force
  • Westinghouse
  • White Sands Missile Range

Graduate Study

Graduates can choose to go on for graduate study in business at NMSU to earn:

View a complete list of NMSU Online graduate degrees and certificates in business and related fields. 

NMSU BBA graduates also have gone on to graduate study at other institutions nationwide, including:

  • Arizona State University
  • Fordham University
  • George Washington University
  • New Mexico State University
  • Pennsylvania State University
  • University of Houston
  • University of New Mexico
  • University of South Florida
  • University of Texas-El Paso
  • University of Utah
  • Virginia Tech

Program Curriculum

The major in General Business is based on a broad range of course options rather than a narrow focus on a single discipline. This comprehensive degree in business administration enables NMSU business majors to find careers in large and small businesses, government agencies and the nonprofit sector. BBA graduates also may go on to operate their own businesses. The General Business major is well-suited for part-time students who work because they can select courses that better meet their individual schedule.

coworkers in a business meeting

Learning Outcomes

Future employees with degrees in business administration will be in high demand to help lead companies and organizations through today’s challenging environment. NMSU will enable you to develop the skills needed for success in careers with a business degree:

  • Learn to think critically and effectively communicate your thinking processes through comprehensive and concisely written communication
  • Develop and be ready to demonstrate your knowledge of diversity
  • Learn to recognize ethical issues  

Top Classes for General Business Majors

Here’s a sampling of courses offered in the Bachelor of Business Administration with a General Business major.

View all degree requirements for the BBA, General Business major, in the NMSU Course Catalog.

 Business Information Systems

Application, design and use of computerized information systems in business environment

 Legal Environment of Business

Survey of business law including: the legal system (court systems, sources and types of law, litigation and dispute resolution), ethics and corporate social responsibility, administrative law, tort law, contract law, agency and employment law, business structure and governance, securities regulations and international law

 Human Behavior in Organizations

Interpersonal and organizational behavior, motivation, communication, team building, leadership, diversity management, legal and ethical issues, and politics in organizations

 Strategic Management

Integrative approach to envisioning the future and shaping strategies for business success

 Principles of Marketing

Process, functions and principles in the current marketing system

Related Programs

Thinking about a bachelor’s degree in business administration? Here are a few other programs you might be interested in exploring.


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